Lecturer and Associate Director, Social Media Listening Center
Will Henderson has been involved in social media since the early 2000s. His research surrounds online communities, social media activity, and experience tourism. Through his career, he has been involved in crafting numerous social media strategies for a variety of brands and non-profits. His academic positions have included the Associate Director for the Social Media Listening Center and lecturer at Clemson University. Henderson has also been involved in the Parks, Recreation and Tourism Management Ph.D. Program at Clemson University.