Executive Director, Erwin Center for Brand Communications
Over the past 10 years, Katie has focused her career on two primary areas – leveraging technology to help form stronger and more personalized connections between brands and consumers, and providing students with new ways to think about brands through education in technology.
Throughout her ad agency tenure, Katie managed collaborative teams to produce large-scale advertising and marketing campaigns. She began her career at a Cincinnati based digital agency, where she specialized in digital content and interactive technology, leading various interactive projects for Procter and Gamble’s Home Care brands.
She joined EP+Co and led the interactive work for a financial services client, focused on expanding their digital presence. She also spent time as an Executive Producer where she produced numerous business development projects and oversaw the production of broadcast, print and digital campaigns for clients in CPG and foodservice categories.
During her time on the brand side, she focused on leading the launch of digital media campaigns, as well as overseeing the growth of social content and influencer marketing.
As one of the first adjunct professors for the Erwin Center, Katie developed a passion for preparing students to enter the ever-changing world of marketing and advertising. She spent three years teaching the digital technology course at Clemson where she worked to help students think differently about technology, social communication and data, and how to leverage their skills in these areas for career development.
Her passion for education also led her to become a co-founder of The Pixelry, a code camp for young girls with the objective of facilitating interest in STEM at an early age. She worked to market the program among area students and facilitated sponsorships for various camps.
Most recently, Katie has been focused on helping clients launch and grow their eCommerce businesses and she has been working to prepare them for managing the changing retail space online.
What excites her about The Erwin Center and branding education is the ability to generate learning strategies that channel thinking for the future development of new brands, products, technology and communications. She hopes to create a roadmap that will facilitate collaboration with other programs within the Wilbur O. and Ann Powers College of Business to further establish The Erwin Center for Brand Communications as an innovative and marketable program to students, agencies and brands.