Anastasia Thyroff

Anastasia Thyroff, Ph.D.

Associate Professor, Marketing Department
Clemson University

Anastasia Thyroff received her Master’s in Marketing Research from the University of Georgia, Terry College of Business, and Ph.D. from the University of Arkansas, Walton College of Business. Dr. Thyroff researches complex market systems and their relation to sustainability, well-being, technology and market formation and evolution. She’s particularly interested in how consumers are impacted by market systems and marketers’ role in shaping and responding to market systems. Dr. Thyroff teaches and mentors students at both the undergraduate and graduate levels. Some of the recent courses she has taught include consumer behavior and marketing research. Her research has been featured in many premier business publications. Some of these business outlets include, but are not limited to, the Journal of Business Research, Journal of Interactive Marketing, Marketing Theory and Academy of Marketing Science Review.